Viking has announced a new sponsorship of the Australian Brandenburg Orchestra, one of the leading voices in the cultural landscape.

The sponsorship, which commenced last month, establishes a strong alliance between Viking and the Orchestra, and provides the opportunity to create a new shared audience within Australia’s culturally rich and artistic communities. Viking will co-sponsor six concert series providing an opportunity to host and reward loyal guests and travel partners in Melbourne and Sydney. “We are delighted to be a major sponsor of the orchestra in 2024 and help bring its curated program of Baroque classics to audiences around Australia,” MD Michelle Black said. “The sponsorship aligns our businesses through a shared sense of community that we know loves new culturally immersive experiences and to discover something new about themselves or the world around them,” she added. The Orchestra’s season begins with its concert series, Notre- Dame, which will treat guests to music which has been performed within the iconic Parisian cathedral across eight centuries. Notre-Dame opens on 22 Feb at Melbourne Recital Centre and on 27 Feb at City Recital Hall in Sydney.

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